CREATE A VIDEO PODCAST
If you are regularly doing video vlog style chats or interviewing experts, then why not set up your chats as video podcasts, so you can repurpose. This is where you see the host and guests in a studio style/home studio – usually they have a big fat mic right in front of them!!
A video podcast, sometimes called a videocast or a vodcast is identical to podcasting, but the content is video based rather than audio based. As with audio podcasts, the video is then downloaded by users rather than streamed, and you get to also carry on hosting it on the platform you use now.
VIDEO CONTENT TO DOUBLE UP
The key to success here is to know what video content will translate easily to audio. Not all video content, especially videos that have strong visuals, will work when you try to turn it into an audio version. Try to use content where your storytelling and scripting are already engaging, and fine tune your script, so you are confident it will cover both bases. It is a good idea to over record your videos as you are probably creating short and snappy onscreen chats, but a podcast will need enough material for each one being around 20 minutes or more. You will probably need to edit your audio, as remember video is visual and not everything will make sense when you listen to it back as an audio version.
WHAT DOES WORK?
- Discussions on a specific topic
- Sharing your specific expertise
- Webinars and presentations
- In depth chats
WHAT DOES NOT WORK SO WELL?
- Behind the scenes scenarios
- Health and beauty tutorials
- Product demonstrations
- Webpage walkthroughs
- Unboxing videos
Do not rely on your smartphone mic, it won’t record great sound. You don’t need to go and buy a massive podcast mic if you are not sure if this is going to be your thing, so for now I would advise using a BOYA BY-M1 3.5mm Lavalier Condenser mic, which costs around £15 ($21).
When you are recording any video, you need to be aware of sound issues. Traffic, building work, air con units, sirens, all can be distracting. If you are not in a professional studio with perfect sound, you can always add some background music on to distract from any low level sounds issues, but it won’t disguise major issues!
TAKE YOUR TIME
DO THIS EXERCISE FIVE TIMES
- Close your mouth
- Support the corners of your mouth with your fingertips
- Relax your lips
- Start with a little buzz when you exhale
- If you can’t get going, concentrate on relaxing your lips
Next pick a tongue twister or run through them all.
- What time does the wristwatch strap shop shut?
- No need to light a nightlight on a light night like tonight
- Four furious friends fought for the first phone fiercely
- Any noise annoys an oyster, but a noisy noise annoys an oyster most
- Someone said something simple, a simple something said to me.
- Simply simple someone said, a simple something said to me
PACKAGE UP THAT PODCAST CHAT
Once you are happy with your content, you will need to convert the video into an MP3 file which is what you would upload as a podcast episode. Use software to convert this for you. Kapwing is free, and Audio Converter have packages that start from $9.90 per month
This repurposing should not be creating a big dent in your wallet or time. This is about a low-cost way for you to extend the usage of existing video plans and is all about creating a new life for some older content that you have already. Get this right, and you are on the way to engaging more people with your content and expanding your brand’s reach.
A video and audio win win